Tour guides

Guías de turismo

1.5
AI exposure: Very low
1.5 / 10
Theoretical estimate — not a prediction
Employees
10K
Average salary
18,595 €
Exposed wage index
28M €
employment × salary × score
Score sub-components
D
Displacement potential 5
C
Current AI capability 8
F
Physical barrier 7.5
R
Regulatory friction 4.5
Formula: (D*C/10)*(1-F/20)*(1-R/20)
Automation vector
Tour guides explain cultural and natural heritage to visitors in real physical environments. Although AI voice technology and augmented reality offer precise historical explanations, they lack the capacity for improvisation and the emotional narrative of a human guide. The ability to answer unexpected questions and adapt the discourse to the group's interest and energy keeps the human guide as the preferred option for cultural tourism.
Automation vector (Spanish)
Los guías de turismo explican el patrimonio cultural y natural a visitantes en entornos físicos reales. Aunque la IA de voz y la realidad aumentada ofrecen explicaciones históricas precisas, carecen de la capacidad de improvisación y de la narrativa emocional del guía humano. La habilidad de responder preguntas imprevistas y de adaptar el discurso al interés y energía del grupo mantiene al guía humano como la opción preferida del turismo cultural.
Augmentation EU AI Act: Minimal risk Employment confidence: A
→ Open in the interactive dashboard
Source: LFS Q4 2025, INE Census 2021, SEPE 2024 · Methodology v30 · CC BY 4.0 · Authors: Álvaro de Nicolás, Miguel Sureda