Telemarketing operators

Operadores de telemarketing

7.5
AI exposure: High
7.5 / 10
Theoretical estimate — not a prediction
Employees
5K
Average salary
15,865 €
Exposed wage index
63M €
employment × salary × score
Score sub-components
D
Displacement potential 9.5
C
Current AI capability 9
F
Physical barrier 0
R
Regulatory friction 2.5
Formula: (D*C/10)*(1-F/20)*(1-R/20)
Automation vector
Telemarketing work consists of making outbound calls to sell products following strict digital scripts. This occupation is extremely vulnerable to generative voice AI, which can make thousands of simultaneous calls with a persuasive tone of voice and respond to common objections. Regulations against telephone spam and customer preference for human interaction are the only barriers slowing down total automation.
Automation vector (Spanish)
La labor de telemarketing consiste en realizar llamadas salientes para vender productos siguiendo guiones digitales estrictos. Esta ocupación es extremadamente vulnerable a la IA de voz generativa, que puede realizar miles de llamadas simultáneas con un tono de voz persuasivo y responder a objeciones comunes. Las regulaciones contra el spam telefónico y la preferencia del cliente por el trato humano son las únicas barreras que ralentizan la automatización total.
Substitution EU AI Act: Minimal risk Employment confidence: A
→ Open in the interactive dashboard
Source: LFS Q4 2025, INE Census 2021, SEPE 2024 · Methodology v30 · CC BY 4.0 · Authors: Álvaro de Nicolás, Miguel Sureda