Shop and store sales assistants

Vendedores en tiendas y almacenes

3.5
AI exposure: Low
3.5 / 10
Theoretical estimate — not a prediction
Employees
898K
Average salary
16,225 €
Exposed wage index
5.1B €
employment × salary × score
Score sub-components
D
Displacement potential 4.8
C
Current AI capability 5.8
F
Physical barrier 6.5
R
Regulatory friction 1
Formula: (D*C/10)*(1-F/20)*(1-R/20) Rescored: 5 → 3.5
Automation vector
Shop assistants serve customers, advise on products, and manage payment in physical commercial environments. AI dominates online commerce and personalized recommendations, but in-person sales rely on eye contact and empathetic persuasion. The manual component of restocking products and physically helping customers try on garments or examine items protects this occupation from complete automation for now.
Automation vector (Spanish)
Los vendedores en tiendas atienden clientes, asesoran sobre productos y gestionan el cobro en entornos comerciales físicos. La IA domina el comercio online y la recomendación personalizada, pero la venta presencial se apoya en el contacto visual y la persuasión empática. El componente manual de reposición de producto y la ayuda física al cliente para probarse prendas o examinar objetos protegen esta ocupación de la automatización completa por ahora.
Hybrid EU AI Act: Minimal risk Employment confidence: A
→ Open in the interactive dashboard
Source: LFS Q4 2025, INE Census 2021, SEPE 2024 · Methodology v30 · CC BY 4.0 · Authors: Álvaro de Nicolás, Miguel Sureda