Radio and television broadcasters and presenters

Locutores de radio, televisión y otros presentadores

5.0
AI exposure: Moderate
5 / 10
Theoretical estimate — not a prediction
Employees
4K
Average salary
40,928 €
Exposed wage index
76M €
employment × salary × score
Score sub-components
D
Displacement potential 7.2
C
Current AI capability 7.5
F
Physical barrier 4.5
R
Regulatory friction 1.2
Formula: (D*C/10)*(1-F/20)*(1-R/20) Rescored: 5 → 5
Automation vector
Broadcasters and presenters communicate information and entertain based on their voice and charisma in digital radio and TV environments. AI already generates virtual broadcasters with natural voices and news avatars that can broadcast 24 hours a day without rest. The human professional's value lies in the ability to improvise, use humor, establish personal credibility, and create an immediate empathic connection with the live audience.
Automation vector (Spanish)
Locutores y presentadores comunican información y entretienen basándose en su voz y carisma en entornos digitales de radio y TV. La IA ya genera locutores virtuales con voces naturales y avatares de noticias que pueden emitir 24 horas al día sin descanso. El valor del profesional humano reside en la capacidad de improvisación, el humor, la credibilidad personal y la conexión empática inmediata con la audiencia en directo.
Augmentation EU AI Act: Minimal risk Employment confidence: A
→ Open in the interactive dashboard
Source: LFS Q4 2025, INE Census 2021, SEPE 2024 · Methodology v30 · CC BY 4.0 · Authors: Álvaro de Nicolás, Miguel Sureda