Public relations professionals

Profesionales de relaciones públicas

6.0
AI exposure: High
6 / 10
Theoretical estimate — not a prediction
Employees
9K
Average salary
36,915 €
Exposed wage index
208M €
employment × salary × score
Score sub-components
D
Displacement potential 9
C
Current AI capability 8
F
Physical barrier 3.5
R
Regulatory friction 2
Formula: (D*C/10)*(1-F/20)*(1-R/20)
Automation vector
Public relations professionals manage external communication and brand reputation in a hybrid social and digital environment. AI monitors mentions in real time and drafts basic press releases, but it cannot manage personal relationships with key journalists. Building strategic alliances and navigating sensitive political situations require a social intelligence that AI does not yet possess.
Automation vector (Spanish)
Las relaciones públicas gestionan la comunicación externa y la reputación de marcas en un entorno híbrido social y digital. La IA monitoriza menciones en tiempo real y redacta notas de prensa básicas, pero no puede gestionar relaciones personales con periodistas clave. La construcción de alianzas estratégicas y la navegación de situaciones políticas delicadas requieren una inteligencia social que la IA aún no posee.
Augmentation EU AI Act: Minimal risk Employment confidence: A
→ Open in the interactive dashboard
Source: LFS Q4 2025, INE Census 2021, SEPE 2024 · Methodology v30 · CC BY 4.0 · Authors: Álvaro de Nicolás, Miguel Sureda